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In September 2019, the sisters Kate and Lisa Sokolov founded Social Goods, an online boutique for activist apparel. All of their sales include a donation — on average 25 percent of the proceeds, the founders said — to various related nonprofits. Phenomenal was one of the first brands sold on their site.
The founders see merchandise as a “catalyst and entry point for change,” Kate Sokolov said — “a way to get people to start talking and keep talking about issues.”
